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September 23, 2006

The Hidden Purpose of Google Base

ComputerWorld reports that Google intends to extend Google Base integration into main search results.

"When users search for products on, the system will present them with another search box so that they can refine their query. After users refine their queries, Google takes them to a second page populated with product results from the Google Base listings service."

Google also plans to diminish Froogle's importance and to include ads in Google Base. Google recently redesigned Google Base, removed the search box from the homepage and added the tagline "Post it on Base. Find it on Google" to show you'll see more search results from Google Base on

You can already see this integration if you search for "jobs" (it works in the US and in few other countries).

In the future, you'll search for a product like "dress" and customize its characteristics before actually seeing the search results.

It's important to note that Google ranks the results from Google Base according to their relevancy and using the metadata attached to each item. Listing products in Google Base is free.

When it was launched, Google said that Google Base is a service that collects information not yet in Google Search, but the real idea was organizing this information and making search results more intelligent using it.


  1. I can confirm this as I spoke with a product manager from Google this week about this very issue, it is supposed to happen before holiday season 2006

  2. Oh please... no? I love Froogle, it's the one price-search engine that really _works_ when I use it in the UK!

    Please don't let them "diminish Froogle's importance" for Google Base, which, when ever I've used it, doesn't seem to have anything relevant :(

  3. hi, i am trying to load google base store connector. I removed the old version off my computer- now when i download it again, nothing happends- it wont even put a shortcut on my desktop. Is there a "working link: ? for google base... any and all help would be appreciated . Tks Vicki

  4. We are in a similar market as Google Base but our product gives structure (while still not imposing any set of predefined categories) to our index and therefore makes it possible for users to not only perform keyword search but also browse hierarchically with the ability to specify unlimited number of filters to refine their search.


  5. good job to the founder of this google site...congratulations!the site really serves as a guide for us to search and think.thank you very much.